two week transformation

After an awesome saturday night filming the likes of Luke Vasella, Saritah, The Groovesmiths and The Beautiful Girls i've got the film bug again.
I'm going to doco the 2 week trip down the east coast but i'm having trouble landing the right way to tell the story.
At the moment i'm looking at the cost vs benefits of the trip. I want people to be able to watch the film and go book their own trip right away.
"$4000, 14 days, 2179km, 32 beaches, infinite number of memories".